Changes in Financial Interest and Syndication Rules
The Fin Syn rules created two well defined periods that might be considered characteristics of the multi-channel transition. First; rise of independent studios that provided a competitive environment. Second; media companies like Disney, Viacom, News Corp. and Time Warner made purchases that combined studio and networks to create new kinds of corporate entities.
Throughout 1970's and mid 1990's the Fin-Syn rules broke a few network-era norms that created programming well before multi-channel transition adjustments. This also led to the creation of a fluid competitive environment between network and studios, however this did not long last.
During the year 1983 Fin-Syn had received threats to end these rules. During 1991 it was officially materialized, and in 1995 the FCC eliminated the rules. After the rules were eliminated networks began populating their schedules with new shows purchased from studios owned by the network.
Throughout all this the audience began to have more choices and control over entertainment options, also networks were pressured to offer fewer reruns to keep viewers attention.. This led to networks creating programming.
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