Billing Block
The "billing block" is the "list of names that adorn the bottom portion of the official poster (or 'one sheet', as it is called in the movie industry) of the movie". A billing block can be seen at the bottom of Reynold Brown's poster from Attack of the 50 Foot Woman (1958), which is reproduced below. In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed typeface (one in which the height of characters is several times the width). By convention, the point size of the billing block is 25 or 35 percent of the average height of each letter in the title logo. Inclusion in the credits and the billing block is generally a matter of detailed contracts between the artists and the producer. Using a condensed typeface allows the heights of the characters to meet contractual constraints while still allowing enough horizontal space to include all the required text.
Read more about this topic: Film Poster
Famous quotes containing the word block:
“Being dismantled before our eyes are not just individual programs that politicians cite as too expensive but the whole idea that society has a stake in the well-being of children down the block and the security of families on the other side of town. Whether or not kids eat well, are nurtured and have a roof over their heads is not just a consequence of how their parents behave. It is also a responsibility of society—but now apparently a diminishing one.”
—Richard B. Stolley (20th century)