Fifth-week Event
A fifth week event is a novelty comic book promotion.
Comic publishers schedule releases in four-week cycles, releasing on a particular day of the week (e.g., every Wednesday). On an occasion that a month has more than four weeks (i.e., a fifth Wednesday), publishers often sell unusual comics to fill in the scheduling gap.
The fifth week event has been discontinued since longer crossovers, such as Blackest Night, run for months at a time, requiring more tie-ins and fewer simultaneous crossovers.
Famous quotes containing the word event:
“There is not any present moment that is unconnected with some future one. The life of every man is a continued chain of incidents, each link of which hangs upon the former. The transition from cause to effect, from event to event, is often carried on by secret steps, which our foresight cannot divine, and our sagacity is unable to trace. Evil may at some future period bring forth good; and good may bring forth evil, both equally unexpected.”
—Joseph Addison (1672–1719)