History
Field research has a long history. Cultural anthropologists have long used field research to study other cultures. Although the cultures do not have to be different, this has often been the case in the past with the study of so-called primitive cultures, and even in sociology the cultural differences have been ones of class. The work is done... in "'Fields' that is, circumscribed areas of study which have been the subject of social research". Fields could be education, industrial settings, or Amazonian rain forests. Field research may be conducted by zoologists such as Jane Goodall. Radcliff-Brown and Malinowski were early cultural anthropologists who set the models for future work.
Business use of Field research is an applied form of anthropology and is as likely to be advised by sociologists or statisticians in the case of surveys.
Consumer marketing field research is the primary marketing technique used by businesses to research their target market.
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