Current Operations
In contrast with the much larger Zellers stores, the Fields division is intended to be a small format, extreme value retail chain for rural and urban Canadian communities. Hudson's Bay Company announced an aggressive expansion strategy for Fields, adding 53 new stores in 2006-2007, with another 35 locations planned for 2008. Over the next several years, HBC planned on opening around 800 new stores across Canada. New locations feature the successful Field's "Mini Mart" concept, a new format that will also be rolled out to existing stores.
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