Field-sequential Color System - Commercial Failure

Commercial Failure

CBS purchased its own television manufacturer in April 1951 when no other company would produce color sets using the system. Production of CBS-Columbia color receivers began in September, and were first offered for retail sale in October.

Field-sequential color broadcasts were suspended by CBS on October 21, 1951, ostensibly by request of the National Production Authority, which in November 1951 prohibited the manufacture of color sets for the general public during the Korean War. Only 200 color sets had been manufactured for commercial sale, and only 100 of those had shipped, when CBS suspended its color broadcasts. CBS announced in March 1953 that it had abandoned any further plans for its color system. RCA was the leading company in the television field, with a larger technical staff, more development funds, and more political success in getting the NTSC compatible color television system. RCA developed the hardware for NTSC which superseded the field-sequential system as the U.S. standard in December 1953.

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