Design
The exterior and interior design of the Multipla was displayed at the Museum of Modern Art (MOMA) in New York during its "Different Roads - Automobiles for the Next Century" exhibition in 1999.
It won the Top Gear Car of the Year (2000) and was voted Top Gear Magazine's Family Car of the Year for four years in a row (2001–2004).
Multipla sales began in Italy late in 1998 but most other markets had to wait a year before receiving imports. The Multipla sold well with Italian buyers, but sales elsewhere were less successful. The car was voted Ugliest Car in the 1999 Top Gear awards. Also when Simon Cowell went on Top Gear he was shown a picture of the car and said it had a disease.
In 2004 the Multipla underwent a major facelift to shed its original styling for a more restrained look, with the intention of attracting more buyers. It did arrive to critical acclaim.
Read more about this topic: Fiat Multipla
Famous quotes containing the word design:
“The reason American cars don’t sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That’s why the American auto industry is in trouble: no design, no desire.”
—Karl Lagerfeld (b. 1938)
“Joe ... you remember I said you wouldn’t be cheated?... Nobody is really. Eventually all things work out. There’s a design in everything.”
—Sidney Buchman (1902–1975)
“Delay always breeds danger; and to protract a great design is often to ruin it.”
—Miguel De Cervantes (1547–1616)