Fiat in Europe
Fiat's main market is European one, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those accounted for the 84% of its sales). Fiat does not currently offer any Large Family Car, nor Executive Car.
Fiat's share of the European market shrunk from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.
Current range of models is the following:
- City car: Fiat 500, Fiat Panda
- Supermini: Fiat Punto
- Compact car: Fiat Bravo, Fiat Linea, Fiat Albea
- Large MPV: Fiat Freemont (rebadged Dodge Journey)
- Mini SUV: Fiat Sedici (developed with Suzuki with its twin Suzuki SX4)
Future models announced by Fiat include the 500L Mini MPV to be launched during 2013 and the 500X in 2014 to replace the Sedici.
Fiat sales of 2011 were up to 676.704 (minus 17.3% vs. previous year):
| Model | 2011 Sales |
|---|---|
| Fiat Punto | 220.343 |
| Fiat Panda | 189.527 |
| Fiat 500 | 156.301 |
| Fiat Linea | 35.499 |
| Fiat Bravo | 31.673 |
| Fiat Sedici | 14.777 |
| Fiat Freemont | 13.651 |
| Fiat Albea | 8.951 |
| Fiat Idea | 5.982 |
Light Commercial Vehicles are sold in Europe under the brand Fiat Professional.
Read more about this topic: Fiat Automobiles
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