Fawcett Publications - Captain Billy

Captain Billy

The magazine often featured a picture of Captain Billy in uniform along with the comment, "This magazine is edited by a Spanish-American and World War veteran and is dedicated to the Fighting Forces of the United States and Canada." With its 64-page, saddle-stitched, digest-sized format, the humor publication soon saw a dramatic increase in sales. By 1923, the magazine had a circulation of 425,000 with $500,000 annual profits.

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