Fast-moving Consumer Goods
Fast Moving Consumer Goods (FMCG) – or Consumer Packaged Goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. ITC Limited, Procter & Gamble and Unilever are the three biggest consumer goods company that operate across the globe.
Read more about Fast-moving Consumer Goods: Scope
Famous quotes containing the words consumer and/or goods:
“Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps.”
—Quentin Crisp (b. 1908)
“In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption. The dictatorship of consumer goods has finally destroyed the barriers of blood, lineage and race.”
—Raoul Vaneigem (b. 1934)