Star System
Designers work within a hierarchical system.
"The designers are most stratified in the French system of fashion Fashion ensures the functioning of a system of dominant and subordinate positions within a social order. Fashion is ideological in that it is also part of the process in which particular social groups, in this case elite designers, establish, sustain and reproduce positions of power and relations of dominance and subordination. The positions of dominance and subordination appear natural and legitimate, not only to those in positions of dominance, but also to those in subordinate positions. Fashion and the medium of fashion, that is clothing, offer means to make inequalities of socioeconomic status appear legitimate, and, therefore, acceptable."
A "mythical conception of a designer as a 'creative genius' disconnected from social conditions" is central for the working of the fashion system and for the reproduction of fashion as ideology. Creativity is socially constructed and not an innate given, i.e. many may be gifted but no one can become a famous designer without being legitimized by the fashion system and its gatekeepers.
The star system is as essential for the fashion industry as for any Culture industry. "Genre and the star system are attempts to produce something analogous to brand names in cultural industries. Stars are indispensable because it is part of the ideology of creativity that creative works must have an identifiable author."
Read more about this topic: Fashion Design
Famous quotes containing the words star system, star and/or system:
“The professional celebrity, male and female, is the crowning result of the star system of a society that makes a fetish of competition. In America, this system is carried to the point where a man who can knock a small white ball into a series of holes in the ground with more efficiency than anyone else thereby gains social access to the President of the United States.”
—C. Wright Mills (1916–1962)
“One thing about being successful is that I stopped being afraid of dying. Once you’re a star you’re dead already. You’re embalmed.”
—Dustin Hoffman (b. 1937)
“You and I ... are convinced of the fact that if our Government in Washington and in a majority of the States should revert to the control of those who frankly put property ahead of human beings instead of working for human beings under a system of government which recognizes property, the nation as a whole would again be in a bad situation.”
—Franklin D. Roosevelt (1882–1945)