History
The first Fargo trucks were built in Chicago by the Fargo Motor Car Company from 1913 until 1922. In 1928 Chrysler bought the business and created their own line of Fargo trucks. Shortly after its creation, Chrysler bought too the Dodge Brothers Company, adding Dodge and Graham Brothers badged trucks to its product line.
From then on, Fargo trucks were almost identical to the Dodge ones, save for trim and name, and were sold by Chrysler-Plymouth dealers. Production began in the late 1920s.
U.S. sales were discontinued in the 1930, but the name Fargo was used until 1972 for Canada, and lived longer for other countries around the world under the Chrysler Corporation's badge engineering marketing approach. Most of the Fargo trucks and bus chassis sold in Argentina, Finland, Australia, India, and other countries in Europe and Asia were made in Chrysler's Kew (UK) plant. Most were sold also under the Dodge, Commer or DeSoto names.
Theories on why Chrysler used the name Fargo include the imagery of open range of the American west, symbolized by the city of Fargo and the Wells-Fargo stage lines, while another theory assumes there was a play on the words "Far" and "Go", denoting durability.
Read more about this topic: Fargo Trucks
Famous quotes containing the word history:
“America is, therefore the land of the future, where, in the ages that lie before us, the burden of the World’s history shall reveal itself. It is a land of desire for all those who are weary of the historical lumber-room of Old Europe.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“No matter how vital experience might be while you lived it, no sooner was it ended and dead than it became as lifeless as the piles of dry dust in a school history book.”
—Ellen Glasgow (1874–1945)
“Boys forget what their country means by just reading “the land of the free” in history books. Then they get to be men, they forget even more. Liberty’s too precious a thing to be buried in books.”
—Sidney Buchman (1902–1975)