History
The first Fargo trucks were built in Chicago by the Fargo Motor Car Company from 1913 until 1922. In 1928 Chrysler bought the business and created their own line of Fargo trucks. Shortly after its creation, Chrysler bought too the Dodge Brothers Company, adding Dodge and Graham Brothers badged trucks to its product line.
From then on, Fargo trucks were almost identical to the Dodge ones, save for trim and name, and were sold by Chrysler-Plymouth dealers. Production began in the late 1920s.
U.S. sales were discontinued in the 1930, but the name Fargo was used until 1972 for Canada, and lived longer for other countries around the world under the Chrysler Corporation's badge engineering marketing approach. Most of the Fargo trucks and bus chassis sold in Argentina, Finland, Australia, India, and other countries in Europe and Asia were made in Chrysler's Kew (UK) plant. Most were sold also under the Dodge, Commer or DeSoto names.
Theories on why Chrysler used the name Fargo include the imagery of open range of the American west, symbolized by the city of Fargo and the Wells-Fargo stage lines, while another theory assumes there was a play on the words "Far" and "Go", denoting durability.
Read more about this topic: Fargo Trucks
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“It’s not the sentiments of men which make history but their actions.”
—Norman Mailer (b. 1923)
“There is one great fact, characteristic of this our nineteenth century, a fact which no party dares deny. On the one hand, there have started into life industrial and scientific forces which no epoch of former human history had ever suspected. On the other hand, there exist symptoms of decay, far surpassing the horrors recorded of the latter times of the Roman empire. In our days everything seems pregnant with its contrary.”
—Karl Marx (1818–1883)
“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
—Milan Kundera (b. 1929)