FAO Schwarz - Brand

Brand

FAO Schwarz is known for its large assortment of plush animals and the famous BIG Piano Dance Mat, a smaller replica of the in-store piano featured in the Tom Hanks film Big. FAO Schwarz also features limited-quantity luxury items including a $1,500 Jeweled Classic Etch-A-Sketch and a Barbie Foosball Table by Bonzini priced at $25,000.

In addition to its own line of products, FAO Schwarz carries brands including Steiff, the world’s oldest and best-known European designer of stuffed animals, Melissa & Doug, a leading designer and manufacturer of educational toys, and Mamas & Papas, the number one brand of baby gear products in Great Britain.

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