Expansion
On March 2007, Fairwood announced its plans to increase its restaurant count to 100 in Hong Kong and to 30 in Mainland China by 2010. This expansion will be accompanied by a marketing campaign featuring celebrities in order to attract a more youthful crowd. In addition, Fairwood will expand its menu in its Mainland outlets to better cater to local tastes.
In 2008, Fairwood opened its first Beijing franchise restaurant at Joy City（西单悦城）located in Xidan.
Read more about this topic: Fairwood (restaurant)
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