Fairbanks-Morse - Post-war Power Products

Post-war Power Products

Fairbanks Morse continued to build diesel and gas engines, as it had been doing for the first half of the twentieth century. This is in addition to the pump and engine division, which produced Canadian Fairbanks Morse branded products for farms, factories and mines.

Export offices were established in Rio de Janeiro and Buenos Aires; a factory was opened in Mexico, where model Z engines were built well into the 1970s. An Australian branch factory, similar to the Canadian Branch operation, was opened and remote sheep stations benefited from their products. It dated from 1902, when Cooper Sheep Shearing Machinery Ltd was set up in Sydney, and became an agent for Fairbanks Morse in that Hemisphere.

The company sold and updated the Eclipse model of windmill pumps in North America until they became obsolete with widespread rural electrification in the 1940s. Low cost electricity from the grid eliminated the need for local power production by small and medium diesel plants. While many Fairbanks Morse engines dutifully served into the late twentieth century, modernization, regional plant closures, and electricity were too much competition.

An inter-family feud for control of the company in 1956 between the sons of Charles Morse weakened the company. Consequently, Fairbanks-Morse was merged with Penn-Western in 1958. The downhill slide continued for the next few decades, with assets being sold off, and branches of the company closed. Regional sales offices were closed, and the one-shop model no longer appealed to buyers in the new consumer age. Automakers, tractor makers and locomotive builders made inroads into Fairbanks-Morse's market share. Thus the company spiraled down, and was sold.

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