Fair Trade Month
October is Fair Trade Month in the United States. This yearly celebration focuses on increasing awareness and building support for Fair Trade in the United States. Throughout the month, manufacturers, retailers, students, NGO organizations and Fair Trade Towns hold events and promotions in support of Fair Trade.
In 2011, Fair Trade USA and partner brands garnered support for Fair Trade with the help of several celebrity ambassadors.
Comedian Jimmy Fallon kicked off Fair Trade Month by hosting ice cream makers Ben & Jerry on the Late Night with Jimmy Fallon. The October 4, 2011 episode mentioned the March episode in which Ben Cohen and Jerry Greenfield introduced their new flavor featuring Fair Trade Certified ingredients, Late Night Snack. Introducing the ice cream flavor, which is made with Fair Trade Certified vanilla and cocoa, gave Ben and Jerry the opportunity to discuss Fair Trade and the company’s goal to use entirely Fair Trade Certified ingredients by 2013.
Green Mountain Coffee partnered with musical groups Michael Franti & Spearhead and Grace Potter and the Nocturnals to broadcast live concerts in support of Fair Trade promoting Fair Trade. Both concerts were streamed on the Green Mountain Coffee Facebook page. Green Mountain Coffee was recognized in September 2011 as the largest purchaser of Fair Trade Certified coffee in the world, having bought 26 million pounds of Fair Trade coffee during 2010.
Also in 2011, pastry chef Malika Ameen of Top Chef: Just Desserts Season 1 joined celebrity dietician Ashley Koff to create three dishes full of Fair Trade Certified ingredients for a live Ustream broadcast during Fair Trade Month. The episode was called “Every Meal Matters” and consisted of a live cooking demonstration using Fair Trade Certified honey, vanilla extract, ground cinnamon, ground cardamom, bananas, mangos, pineapples, quinoa, natural cane sugar, coffee, chocolate, and brown sugar.
Read more about this topic: Fair Trade USA
Famous quotes containing the words fair, trade and/or month:
“The enemy are no match for us in a fair fight.... The young men ... of the upper class are kind-hearted, good-natured fellows, who are unfit as possible for the business they are in. They have courage but no endurance, enterprise, or energy. The lower class are cowardly, cunning, and lazy. The height of their ambition is to shoot a Yankee from some place of safety.”
—Rutherford Birchard Hayes (1822–1893)
“The profession of magician, is one of the most perilous and arduous specialisations of the imagination. On the one hand there is the hostility of God and the police to be guarded against; on the other it is as difficult as music, as deep as poetry, as ingenious as stage-craft, as nervous as the manufacture of high explosives, and as delicate as the trade in narcotics.”
—William Bolitho (1890–1930)
“After a month or so I get used to the book’s final stage, to its having been weaned from my brain. I now regard it with a kind of amused tenderness as a man regards not his son, but the young wife of his son.”
—Vladimir Nabokov (1899–1977)