Fair Trade Month
October is Fair Trade Month in the United States. This yearly celebration focuses on increasing awareness and building support for Fair Trade in the United States. Throughout the month, manufacturers, retailers, students, NGO organizations and Fair Trade Towns hold events and promotions in support of Fair Trade.
In 2011, Fair Trade USA and partner brands garnered support for Fair Trade with the help of several celebrity ambassadors.
Comedian Jimmy Fallon kicked off Fair Trade Month by hosting ice cream makers Ben & Jerry on the Late Night with Jimmy Fallon. The October 4, 2011 episode mentioned the March episode in which Ben Cohen and Jerry Greenfield introduced their new flavor featuring Fair Trade Certified ingredients, Late Night Snack. Introducing the ice cream flavor, which is made with Fair Trade Certified vanilla and cocoa, gave Ben and Jerry the opportunity to discuss Fair Trade and the company’s goal to use entirely Fair Trade Certified ingredients by 2013.
Green Mountain Coffee partnered with musical groups Michael Franti & Spearhead and Grace Potter and the Nocturnals to broadcast live concerts in support of Fair Trade promoting Fair Trade. Both concerts were streamed on the Green Mountain Coffee Facebook page. Green Mountain Coffee was recognized in September 2011 as the largest purchaser of Fair Trade Certified coffee in the world, having bought 26 million pounds of Fair Trade coffee during 2010.
Also in 2011, pastry chef Malika Ameen of Top Chef: Just Desserts Season 1 joined celebrity dietician Ashley Koff to create three dishes full of Fair Trade Certified ingredients for a live Ustream broadcast during Fair Trade Month. The episode was called “Every Meal Matters” and consisted of a live cooking demonstration using Fair Trade Certified honey, vanilla extract, ground cinnamon, ground cardamom, bananas, mangos, pineapples, quinoa, natural cane sugar, coffee, chocolate, and brown sugar.
Read more about this topic: Fair Trade USA
Famous quotes containing the words fair, trade and/or month:
“whence such fair garments, such prosperi-ty?’—
‘O didn’t you know I’d been ruined?’ said she.”
—Thomas Hardy (1840–1928)
“You know that fiction, prose rather, is possibly the roughest trade of all in writing. You do not have the reference, the old important reference. You have the sheet of blank paper, the pencil, and the obligation to invent truer than things can be true. You have to take what is not palpable and make it completely palpable and also have it seem normal and so that it can become a part of experience of the person who reads it.”
—Ernest Hemingway (1899–1961)
“Living more lives than one, knowing people of all classes, all shades of opinion, monarchists, republicans, socialists, anarchists, has had a salutary effect on my mind. If every year of my life, every month of the year, I had lived with reformers and crusaders I should be, by this time, a fanatic. As it is I have had such varied things to do, I have had so many different contacts that I am not even very much of a crank.”
—Rheta Childe Dorr (1866–1948)