Early Days
The early days of Factor Seven saw the band go through numerous stylistic and lineup changes. Ska, punk, and emo were all tried, and after sifting through countless potential names and genres, the band settled on what would prove to be its most powerful lineup and sound...four devoted guys mastering a dark, powerful sound that echoed with the listener and resonated long after the music stopped.
With Brad Latta as the lead singer, guitarist, and primary songwriter, the band was headed for lofty goals. Drew Morris backed up the powerful guitar hooks and riffs with an undoubtedly memorable sound. With Matt Latta (brother of Brad) on drums, and Dave Osborne on bass, the rhythm section was perhaps the band's hidden strength. The lineup was solid.
In spring of 2000, the band stepped into the studio for the first time recording an 8 song LP named, appropriately, "The Factor Seven LP" (this name was not decided on by the band, but apparently was the default name and was referred to as such thereafter). With powerful lyrics and dark sounds, pre-sales of the album soared and the band began a tour of the southeast that would continue for the next 2 to 3 years.
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