Product
Evinrude outboards produce two-stroke direct-injected engines ranging from 15 hp (11 kW) to a 3.4L V6 300 hp. They used carburetors until the late 1990s, when FICHT, a fuel-injection technology, was introduced. However, FICHT proved to be an unreliable system.
In 2003, after Bombardier acquired the Evinrude and Johnson Outboards brands, the questionable FICHT technology was replaced by E-TEC direct injection. This improved fuel efficiency and reduced emissions, oil usage, noise levels, and maintenance needs. This is due in part by a pin point oiling system which only applies oil to the necessary components, unlike the original two stroke motors. Evinrude E-TEC was the first outboard engine technology to win the American Environmental Protection Agency 2004 Clean Air Excellence Award, which recognizes low emission levels.
Today all Evinrude motors are built and assembled in Sturtevant, Wisconsin, south of Milwaukee.
Read more about this topic: Evinrude Outboard Motors
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