Everyday Sport is Sport England’s physical activity campaign.
It was developed following work done in Germany, Australia, New Zealand, Finland and Canada which has shown that a social marketing campaign is a very useful tool in the overall drive to get more people playing sport, alongside development of the infrastructure of community sport.
Everyday Sport was launched as a pilot in the North East of England in May 2004, the campaign was then rolled out to the rest of the country in September 2005.
Famous quotes containing the words everyday and/or sport:
“Becoming responsible adults is no longer a matter of whether children hang up their pajamas or put dirty towels in the hamper, but whether they care about themselves and others—and whether they see everyday chores as related to how we treat this planet.”
—Eda Le Shan (20th century)
“Sweet Auburn, loveliest village of the plain,
Where health and plenty cheered the labouring swain,
Where smiling spring its earliest visit paid,
And parting summer’s lingering blooms delayed,
Dear lovely bowers of innocence and ease,
Seats of my youth, when every sport could please,
How often have I loitered o’er the green,
Where humble happiness endeared each scene.”
—Oliver Goldsmith (1730?–1774)