Everlasting Love - Love Affair Version

Love Affair Version

"Everlasting Love"
Single by The Love Affair
B-side "Gone are the songs of Yesterday" (Goodhand-Tait)
Released 1968
Format 7" Single
Genre Pop
Label CBS 3125
Writer(s) Buzz Cason
Mac Gayden
The Love Affair singles chronology
"She Smiled Sweetly"
(1967)
"Everlasting Love"
(1968)
"Rainbow Valley"
(1968)

In the UK the song "Everlasting Love" was shopped to the group Marmalade who rejected it as "too Pop"; "Everlasting Love" was then passed to the group Love Affair, who like Marmalade were on the CBS roster. Muff Winwood produced the original Love Affair recording of "Everlasting Love" but the label rejected it and producer Mike Smith recorded a new track featuring Love Affair lead vocalist Steve Ellis backed by studio musicians rather than his fellow band members. The female choir on this recording comprised Madeline Bell, Kiki Dee, Lesley Duncan and Kay Garner.

Debuting on the UK Top 50 dated 2 January 1968, "Everlasting Love" by Love Affair rose to #1 for a two week stay that February. The track also charted internationally - see the chart below.

The band members of Love Affair soon admitted that their hit was essentially a studio production incurring a spate of bad press but no significant negative impact on the band's popularity: their followup to "Everlasting Love": "Rainbow Valley" - another Cason/Gayden composition introduced by Robert Knight - reached #5 UK and the additional success of "A Day Without Love" (#6) made Love Affair the UK's top group in singles sales for the year 1968 excepting the Beatles.

Chart (1968) Peak
position
UK Singles Chart 1
Australia singles chart 23
Austria singles chart 12
Belgium (Flemish Region) chart 10
French singles chart 76
German singles chart 12
Ireland singles chart 2
Malaysia singles chart 1
Netherlands singles chart 13
New Zealand singles chart 4
Norway singles chart 6
Poland singles chart 4
Swiss singles chart 6
Preceded by
"The Ballad of Bonnie and Clyde" by Georgie Fame
UK number-one single
(Love Affair version)

January 31, 1968 (two weeks)
Succeeded by
"Mighty Quinn" by Manfred Mann

Read more about this topic:  Everlasting Love

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