Evening Herald - Format

Format

The newspaper has been variously marketed as both a Dublin local newspaper and a national newspaper. It is available throughout most of the country. In Dublin it is the only evening newspaper. However, in Munster it competes against the Evening Echo. It has an extensive classified ad section. On Mondays it comes with a free soccer supplement called Striker which is marketed as "the real voice of amateur and schoolboy football". The Dubliner magazine comes free inside the paper on Thursdays.

According to the Audit Bureau of Circulations, it had an average daily circulation of 61,179 during the first six months of 2012.

On 10 October 2005, a free version of the Evening Herald, published in the mornings and entitled Herald AM, began distribution, as a defensive measure against the Daily Mail and General Trust-owned Metro, launched on the same date. It joined with another morning freesheet Metro to become the Metro Herald.

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