Endorsements and Public Life
Lysacek supports a number of charities. He participated in Target – A Time for Heroes, a celebrity charity event benefiting the Elizabeth Glaser Pediatric AIDS Foundation. He also supports the Dana-Farber Cancer Institute (Jimmy Fund). He began supporting Figure Skating in Harlem in 2006 and is a board member of the charity. Lysacek attended their 2009 benefit gala in New York City.
Following his win at the 2009 World Figure Skating Championships, Lysacek acquired many sponsors, including Coca-Cola, AT&T, and Ralph Lauren. He also served as a spokesperson for Total Gym. In 2011, he switched agents from International Management Group to Creative Artists Agency. Lysacek left Creative Artists Agency in April 2012 and is now represented by Shep Goldberg.
In April 2012, the U.S. Department of State's Bureau of Educational and Cultural Affairs named Lysacek a Sports Envoy.
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