Modeling Career
Mendes appeared in Will Smith's video "Miami" and the Pet Shop Boys' music video for "Se a vida é (That's the way life is)" in 1996 and Aerosmith's video "Hole in My Soul" in 1997. She also appeared in the video for The End Has No End by The Strokes in 2004. Mendes was employed by Revlon Cosmetics as an international spokeswoman and was also a supporter and active participant in Revlon's campaign to raise funds for breast cancer research. Mendes appeared nude in an ad for Calvin Klein's Secret Obsession perfume. Since there was exposure of her nipples in the ad, it was banned from airing in the United States. In 2007, she was named as an ambassador for Cartier. In December 2007, People for the Ethical Treatment of Animals (PETA) used a nude photo of Mendes for their anti-fur campaign alongside the tagline "Fur? I'd rather go naked." She modelled in a Morgan campaign. Mendes was a spokesmodel for the 2008 Campari calendar. Mendes was announced as the international face of Australia's 30 Days of Fashion & Beauty event in July 2008. She made guest appearances in that country at the month-long festival in September.
In October 2008, she toured various stores in Europe including Harrods to promote Calvin Klein's Seductive Comfort line of lingerie. In 2009, Mendes was announced as a Pleasure Ambassador for ice cream brand Magnum. In 2010, Mendes was the face of chocolate milk brand Cocio. In March 2011, it was announced that Mendes will be a new spokeswoman for Thierry Mugler's Angel fragrance. Also in 2011, she was named as the brand ambassador for Reebok Easytone trainers and Pantene shampoo. She also modeled in a Peek & Cloppenburg clothing catalog in 2011.
Mendes was voted as No. 4 in the 2008 edition, and No. 1 in the 2009 edition, of AskMen.com's Top 99 Most Desirable Women. Maxim ranked Mendes #7 in its 2007 Hot 100 issue. She also made her second Maxim cover in the November 2007 issue. Maxim ranked Mendes #11 in its 2010 Hot 100 issue. People named her one of 2012 Most Beautiful at Every Age.
Read more about this topic: Eva Mendes
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