Lucky Lager Brewing Company
Selvage was the founder and owner of the General Brewing Company, which produced Lucky Lager. The General Brewing Company was incorporated in California in 1933 and headquartered in San Francisco. General Brewing became the Lucky Lager Brewing Company in 1948 and began building and acquiring new breweries throughout the Western States. Under Selvage's leadership as owner and CEO, Lucky Lager achieved phenomenal growth in the 1950s, and for more than a decade Lucky Lager beer was the sales leader in the entire West. In 1961, Selvage retired as CEO, but was retained to serve as Chairman of the Board.
Selvage served as President of the California Brewers Association.
Read more about this topic: Eugene Selvage
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