Website Traffic Building
Etravel promotion can be separated in two logical phases:
(a) website traffic building, (how to attract website visitors) and
(b) website (re)design, (how to increase conversion rate and how achieve more convincing power and more bookings.)
Regarding the website traffic building, there are more internet marketing solutions for this goal. However, travel industry customs show the importance of search engine optimization (SEO), which is the most common technique for etravel web promotion. It is not a surprise: if a London hotel website is in the top10 page in the Google result pages for searching phrase "london low-cost hotel", the website will gain a huge number of motivated backpackers, who are actively looking for a hotel room in London.
The social media marketing in the travel industry mostly means travel review site (e.g.: Tripadvisor ) marketing: get a listing on the travel/hotel review site and keeping touch directly with potential travellers.
The Pay Per Click advertising means paid advertisements in the Google/Yahoo search result pages and their advertising networks.
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Famous quotes containing the words traffic and/or building:
“There was a girl who was running the traffic desk, and there was a woman who was on the overnight for radio as a producer, and my desk assistant was a woman. So when the world came to an end, we took over.”
—Marya McLaughlin, U.S. television newswoman. As quoted in Women in Television News, ch. 3, by Judith S. Gelfman (1976)
“And when discipline is concerned, the parent who has to make it to the end of an eighteen-hour day—who works at a job and then takes on a second shift with the kids every night—is much more likely to adopt the survivor’s motto: “If it works, I’ll use it.” From this perspective, dads who are even slightly less involved and emphasize firm limits or character- building might as well be talking a foreign language. They just don’t get it.”
—Ron Taffel (20th century)