Naming Rights
The naming rights to the stadium are currently held by clothing manufacturer Esprit.
Prior to July 2009, the German airline LTU held the naming rights.
Düsseldorf's mayor Dirk Elbers stated that, due to treaty obligations, the arena would lose its sponsor name and be renamed Düsseldorf Arena for the period of the Eurovision Song Contest 2011 which was held there in May 2011.
Read more about this topic: Esprit Arena
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“Whilst the rights of all as persons are equal, in virtue of their access to reason, their rights in property are very unequal. One man owns his clothes, and another owns a country.”
—Ralph Waldo Emerson (1803–1882)