Plastic Model Kits
In the late 1970s, Ertl offered a series of plastic model kits of tractors, plows, and farm wagons. Although these kits never achieved the hoped-for popularity, they apparently led to the 1981 acquisition of AMT.
Read more about this topic: Ertl Company
Famous quotes containing the words plastic and/or model:
“These arts open great gates of a future, promising to make the world plastic and to lift human life out of its beggary to a god- like ease and power.”
—Ralph Waldo Emerson (1803–1882)
“Research shows clearly that parents who have modeled nurturant, reassuring responses to infants’ fears and distress by soothing words and stroking gentleness have toddlers who already can stroke a crying child’s hair. Toddlers whose special adults model kindliness will even pick up a cookie dropped from a peer’s high chair and return it to the crying peer rather than eat it themselves!”
—Alice Sterling Honig (20th century)