Plastic Model Kits
In the late 1970s, Ertl offered a series of plastic model kits of tractors, plows, and farm wagons. Although these kits never achieved the hoped-for popularity, they apparently led to the 1981 acquisition of AMT.
Read more about this topic: Ertl Company
Famous quotes containing the words plastic and/or model:
“The site of the true bottomless financial pit is the toy store. It’s amazing how much a few pieces of plastic and paper will sell for if the purchasers are parents or grandparent, especially when the manufacturers claim their product improves a child’s intellectual or physical development.”
—Lawrence Kutner (20th century)
“For an artist to marry his model is as fatal as for a gourmet to marry his cook: the one gets no sittings, and the other gets no dinners.”
—Oscar Wilde (1854–1900)