Products
Ernest Borel currently produces traditionally styled automatic and quartz-movement wrist watches for men and women. The majority of their product line are fashion and dress watches, with a quartz chronograph line. They have recently discontinued their diving line, "Deep Blue". This is speculated to be a brand positioning attempting, with the company choosing to focus on a traditional and conservative image. This is in keeping with the fact that their designs are often of a similar style to Longines.
The manufacturer's life-time warranty on movements sets Ernest Borel apart from most competitors.
Read more about this topic: Ernest Borel
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