Corporate Logo
Their corporate logo of a dancing couple in 19th-century dress is intended by the company to reflect the elegance, tradition and inspiration of romance; however, this traditional logo is seen by many as being old-fashioned in modern times. It is often cited as a reason for overlooking the brand in favour of its competitors.
Read more about this topic: Ernest Borel
Famous quotes containing the word corporate:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)