Publisher
Devoted to many periods and genres of Hebrew literature, Deinard published, aside from new or revised editions of early polemical tracts, various medieval and modern Hebrew texts, works by American Hebrew authors, and sharp critiques of modern Hebrew writing. Involved in Hebrew journalism since his youth, Deinard made several brief attempts to publish his own journals, including one of the first Hebrew papers in America, and a Zionist Yiddish paper in Newark, New Jersey, of which no copy survives. Deinard did not neglect Yiddish, and in the time he lived in Odessa, he published both Hebrew and Yiddish works by the Podolian-born historian and belletrist M. N. Litinsky. Some Yiddish texts appear in his Hebrew books, and he deals with Yiddish in his catalogs and bibliographies. One of his last books, Devir Efrayim, which was published just after the founding of the Yiddish Scientific Institute (YIVO) in 1925, contains a chapter on Yiddish.
His books were printed in eleven towns in Europe, Ottoman Palestine, and America, including Odessa, Pressburg, Warsaw, Vienna, New York City, Newark, Kearny, Jerusalem, Jaffa, St. Louis and Arlington. In his time Deinard was the most prolific Hebrew author-publisher in New Jersey. At the end of his career, Deinard had sixteen volumes printed at the Moinester Press in St. Louis, more than he had printed in any other town. This press catered almost exclusively to immigrant rabbinic authors from Eastern Europe. Of the books printed in St. Louis, some were "published" in New Orleans, a Hebraist center where he spent his last twelve years.
Deinard's works stand out for their secular subject matter, among them the first Hebrew book on local American Jewish history.
A number of Deinard's books are bibliophilic curiosities; several were printed in limited editions of 50 or 100 copies, some have survived in only a handful of copies, and one was said to survive in only a single copy. Reviving an old tradition in Hebrew printing, five of his books were printed on colored papers (blue, green, red, yellow, and gold), two of them using a variety of these papers, and one using red ink. Some of his books are unusual in their dimensions: several are very small octavos, and one work, appropriate to Moses Montefiore, is an oversize folio on gold paper. The narrow miniature Zemir `Aritsim on colored papers is known as one of the great oddities of Hebrew booklore. Some books are enhanced with illustrative plates or other reproductions or fold-out leaves. The Kundes, another octavo on multicolored papers, contains cartoons taken from Abraham Goldfaden's first illustrated Yiddish periodical. A few volumes make use of unusual or complex typography.
Following a long tradition of false and fictional imprints in Hebrew publishing, especially in Eastern Europe, one of his books bears the imprint "Sodom" and another "Boltunovka" ("Chatter-town"), although in fact both were printed in Newark, New Jersey. A third rarity, on colored papers, bears the imprint "Tsevu'im" ("the painted capital of hypocrites"), "at the press of the Raziel the angel". Deinard's eccentric and combative personality is reflected in another textual-bibliographic idiosyncrasy: he is known to have printed special copies for specific individuals, with variant texts depending on the intended recipient, some copies differing considerably from each other
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