Company Closure
The short-lived success of Entertech was due to law enforcement officers who claimed to have mistaken toy guns to be actual firearms, killing children toting toy guns. In addition, there were report incidents of criminals utilizing toy guns in robberies of retail establishments and even banks. In the midst of these highly-publicized incidents, Entertech voluntarily began manufacturing their guns with blaze orange-colored caps in 1987, and began a line of less-realistic neon-colored guns later that year.
After Acclaim Entertainment purchased LJN in April 1990, they began phasing out toy manufacturing. Using LJN to make video games instead of toys increased the limit of titles Acclaim could produce for the Nintendo Entertainment System. In September 1990, Acclaim sold the Entertech brand for $1.7 million.
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