History
The Entertainment Merchants Association was established in 2006 through the merger of the Interactive Entertainment Merchants Association (IEMA) and the Video Software Dealers Association (VSDA). VSDA was organized in 1981 to help video retail stores fight against federal legislation that would have changed the first-sale doctrine. VSDA was initiated under the auspices of NARM (National Association of Recording Merchandisers), and was headed by Association staff President Risa Solomon.
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