History
Entenmann's is a company that is over 100 years old and originated in New York. In the 1800s, William Entenmann immigrated to New York in the United States of America. William learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the United States, eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. Later, William moved his bakery to Bay Shore, Long Island. Home-delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr., took over the bakery. While William Jr. headed the bakery, it flourished; Frank Sinatra was a weekly customer.
William Jr. died in 1951 leaving the bakery to his wife Martha and their sons, Robert, Charles and William. The family decided to phase out bread, focus on pastries and cakes, and start supplying grocery stores as opposed to home delivering. In 1959 the Entenmann family invented the "see-through" cake box that is used by many today. In 1961, the business grew, with new bakeries and factories in Bay Shore, New Jersey and Connecticut.
Plans to expand nationally stalled in 1970. Entenmann's Bakery, with the assistance of new product consultants at Calle & Company reformulated heavier New England style baked goods into lighter offerings more suitable for hotter, more humid test markets such as Miami, Florida and Atlanta, Georgia. Entenmann's successful national expansion quickly followed suit. In 1972, Entenmann's started to sell chocolate chip cookies and has since sold more than 620 million cookies. Since its first opening in 1898, Entenmann's has been selling "all butter loaf cake" and sold more than 700 million to date.
The pharmaceutical company Warner-Lambert purchased Entenmann's in 1978 and sold it to General Foods in 1982. General Foods merged with Kraft in 1990. Kraft sold its bakery business to CPC International (later Bestfoods). Bestfoods was purchased by Unilever in 2000, which sold its baking division to George Weston, a Canadian baked goods and supermarket business, the next year. Weston sold its United States interests including Entemann's in 2008 to Mexican conglomerate Grupo Bimbo. Other Bimbo Bakeries USA holdings include companies such as Thomas', Brownberry, Boboli, Arnold, Oroweat, Freihofer’s, and Stroehmann.
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