Engineering Design Process - Conceptualization

Conceptualization

Once an engineering issue is clearly defined, solutions must be identified. These solutions can be found by using ideation, or the mental process by which ideas are generated. The following are the most widely used techniques:

• trigger word - a word or phrase associated with the issue at hand is stated, and subsequent words and phrases are evoked. For example, to move something from one place to another may evoke run, swim, roll, etc.
• morphological chart - independent design characteristics are listed in a chart, and different engineering solutions are proposed for each solution. Normally, a preliminary sketch and short report accompany the morphological chart.
• synectics - the engineer imagines him or herself as the item and asks, "What would I do if I were the system?" This unconventional method of thinking may find a solution to the problem at hand.
• brainstorming - this popular method involves thinking of different ideas and adopting these ideas in some form as a solution to the problem