How The Series Was Advertised
The Enchanted World was advertised with a series of commercials transmitted either in first-run syndication or during late-night television programming. The first of these known to be transmitted featured four people who described themselves as being in touch with the Enchanted World:
1. Susan Hammett, who called herself an authentic witch. She began the first commercial by saying:
"People think that witches only exist in fairy tales. I'm living proof that we're real--and still around today! In fact...I'm from a long line of witches."
2. Litany Burns, a self-styled clairvoyant. Her statement was:
"Ever since I was a child, I've been able to see things that aren't visible to ordinary senses. So ghosts are nothing new to me. I've seen them many times."
3. Olga Hayes, a tarot card reader. According to her statement:
"The tarot cards are over five hundred years old. With them, I can tell a person's future. I can also tell what they were--in another life."
And
4. Wayne Weiseman, a self-styled psychic and the only male participant in the commercial. As he phrased his contacts with the Enchanted World:
"There are times when I find myself in another world. (He here faced the camera more directly.) I'm actually there. A lot of people have this power. They just have to develop it."
At least two of the later commercials featured actor Vincent Price, well known for his frequent roles in horror films. The first of these, which featured a series of animals--first a rabbit, then a crow or a raven, then a frog, then a cat--transforming into each from the last through special photographic effects, had him, as the narrator, exhorting viewers, "Enter 'The Enchanted World.'" At the end of this commercial, the cat transformed--again, through special photographic effects--into a human; specifically, self-styled authentic witch Susan Hammett from the previous commercial, who pointed out, "After all, how can you be sure witches don't exist--if you don't know what one looks like?" In the second, Price was shown on camera promoting the series and reading at least one of the books by candlelight. At one point, a gust of wind from an open window blew out the candle, which Price re-lit with a match. Then, through lighting trickery, his skin turned glowing green.
All the commercials ended with announcer Ted Alexander providing a toll-free telephone number for viewers to call, together with a mailing address where payment for each book in the series could be sent after a ten-day trial.
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