Technology
Emerging installs its proprietary server technology into the projection booths of these theaters and delivers the films to the theaters through a dedicated data line. The company calls its technology “i-Cinema,” named for independent and international films, and to differentiate it from Hollywood’s d-Cinema standard. Emerging’s network is currently 130 venues, and is spread out all over the U.S. It has also begun to expand into other countries and has servers in use in Latvia and Australia. Emerging’s platform provides a cost-effective way to distribute films nationally by removing the cost of making or shipping 35mm prints. Emerging’s digital network allows for more flexibility of programming by removing the physical element and thus allowing theaters to program more like a television network with different types of programming in different day parts.
Read more about this topic: Emerging Pictures
Famous quotes containing the word technology:
“One can prove or refute anything at all with words. Soon people will perfect language technology to such an extent that they’ll be proving with mathematical precision that twice two is seven.”
—Anton Pavlovich Chekhov (1860–1904)
“Technology is not an image of the world but a way of operating on reality. The nihilism of technology lies not only in the fact that it is the most perfect expression of the will to power ... but also in the fact that it lacks meaning.”
—Octavio Paz (b. 1914)