Technology
Emerging installs its proprietary server technology into the projection booths of these theaters and delivers the films to the theaters through a dedicated data line. The company calls its technology “i-Cinema,” named for independent and international films, and to differentiate it from Hollywood’s d-Cinema standard. Emerging’s network is currently 130 venues, and is spread out all over the U.S. It has also begun to expand into other countries and has servers in use in Latvia and Australia. Emerging’s platform provides a cost-effective way to distribute films nationally by removing the cost of making or shipping 35mm prints. Emerging’s digital network allows for more flexibility of programming by removing the physical element and thus allowing theaters to program more like a television network with different types of programming in different day parts.
Read more about this topic: Emerging Pictures
Famous quotes containing the word technology:
“If we had a reliable way to label our toys good and bad, it would be easy to regulate technology wisely. But we can rarely see far enough ahead to know which road leads to damnation. Whoever concerns himself with big technology, either to push it forward or to stop it, is gambling in human lives.”
—Freeman Dyson (b. 1923)
“Primitive peoples tried to annul death by portraying the human body—we do it by finding substitutes for the human body. Technology instead of mysticism!”
—Max Frisch (1911–1991)