Technology
Emerging installs its proprietary server technology into the projection booths of these theaters and delivers the films to the theaters through a dedicated data line. The company calls its technology “i-Cinema,” named for independent and international films, and to differentiate it from Hollywood’s d-Cinema standard. Emerging’s network is currently 130 venues, and is spread out all over the U.S. It has also begun to expand into other countries and has servers in use in Latvia and Australia. Emerging’s platform provides a cost-effective way to distribute films nationally by removing the cost of making or shipping 35mm prints. Emerging’s digital network allows for more flexibility of programming by removing the physical element and thus allowing theaters to program more like a television network with different types of programming in different day parts.
Read more about this topic: Emerging Pictures
Famous quotes containing the word technology:
“The real accomplishment of modern science and technology consists in taking ordinary men, informing them narrowly and deeply and then, through appropriate organization, arranging to have their knowledge combined with that of other specialized but equally ordinary men. This dispenses with the need for genius. The resulting performance, though less inspiring, is far more predictable.”
—John Kenneth Galbraith (b. 1908)
“Radio put technology into storytelling and made it sick. TV killed it. Then you were locked into somebody else’s sighting of that story. You no longer had the benefit of making that picture for yourself, using your imagination. Storytelling brings back that humanness that we have lost with TV. You talk to children and they don’t hear you. They are television addicts. Mamas bring them home from the hospital and drag them up in front of the set and the great stare-out begins.”
—Jackie Torrence (b. 1944)
“Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.”
—Marshall McLuhan (1911–1980)