Privacy Issues
Email tracking is used by individuals, email marketers, spammers and phishers, to verify that emails are actually read by recipients, that email addresses are valid, and that the content of emails has made it past spam filters. It can sometimes reveal if emails get forwarded (but not usually to whom). When used maliciously, it can be used to collect confidential information about businesses and individuals and to create more effective phishing schemes.
The tracking mechanisms employed are typically first-party cookies and web bugs.
If you are using email tracking or email marketing software, your company's privacy policy should state that you may utilize tracking devices such as cookies and web beacons.
Read more about this topic: Email Tracking
Famous quotes containing the words privacy and/or issues:
“You may well ask how I expect to assert my privacy by resorting to the outrageous publicity of being one’s actual self on paper. There’s a possibility of it working if one chooses the terms, to wit: outshouting image-gimmick America through a quietly desperate search for self.”
—Kate Millett (b. 1934)
“To make life more bearable and pleasant for everybody, choose the issues that are significant enough to fight over, and ignore or use distraction for those you can let slide that day. Picking your battles will eliminate a number of conflicts, and yet will still leave you feeling in control.”
—Lawrence Balter (20th century)