Privacy Issues
Email tracking is used by individuals, email marketers, spammers and phishers, to verify that emails are actually read by recipients, that email addresses are valid, and that the content of emails has made it past spam filters. It can sometimes reveal if emails get forwarded (but not usually to whom). When used maliciously, it can be used to collect confidential information about businesses and individuals and to create more effective phishing schemes.
The tracking mechanisms employed are typically first-party cookies and web bugs.
If you are using email tracking or email marketing software, your company's privacy policy should state that you may utilize tracking devices such as cookies and web beacons.
Read more about this topic: Email Tracking
Famous quotes containing the words privacy and/or issues:
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—Mason Cooley (b. 1927)
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—Penelope Leach (20th century)