Privacy Issues
Email tracking is used by individuals, email marketers, spammers and phishers, to verify that emails are actually read by recipients, that email addresses are valid, and that the content of emails has made it past spam filters. It can sometimes reveal if emails get forwarded (but not usually to whom). When used maliciously, it can be used to collect confidential information about businesses and individuals and to create more effective phishing schemes.
The tracking mechanisms employed are typically first-party cookies and web bugs.
If you are using email tracking or email marketing software, your company's privacy policy should state that you may utilize tracking devices such as cookies and web beacons.
Read more about this topic: Email Confirmation
Famous quotes containing the words privacy and/or issues:
“You may well ask how I expect to assert my privacy by resorting to the outrageous publicity of being one’s actual self on paper. There’s a possibility of it working if one chooses the terms, to wit: outshouting image-gimmick America through a quietly desperate search for self.”
—Kate Millett (b. 1934)
“The hard truth is that what may be acceptable in elite culture may not be acceptable in mass culture, that tastes which pose only innocent ethical issues as the property of a minority become corrupting when they become more established. Taste is context, and the context has changed.”
—Susan Sontag (b. 1933)