Challenge Matches
These matches received a large amount of publicity, being extensively covered in the press, often making the front pages. By winning them, Culbertson suggested to the bridge-playing public that the Culbertson System of bidding was superior to the systems of his rivals, and thereby boosted the sales of his books. But according to Theodore Lightner: "Ely's real advantage was that his team was much stronger than anything others could possibly muster, We could have played different systems and won just as easily."
Read more about this topic: Ely Culbertson
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