History
Jesse Elliston originally owned a draper's shop opposite St Mary Magdalen Church in Oxford. On 9 April 1835, at the age of 22, John Cavell married Sarah Elliston at St John Baptist Church in Summertown, Oxford. Elliston made Cavell a partner in celebration of the marriage. Thereafter, the shop became known as Elliston & Cavell. It eventually became the largest department store in Oxford. The shop was taken over by Debenhams in 1953, but the original name was retained until 1973.
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“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
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“There is no history of how bad became better.”
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