Ellen Craswell - 1996 Washington Gubernatorial Election

1996 Washington Gubernatorial Election

After Democrat Mike Lowry announced that he would not seek re-election, Craswell announced that she would run. During her legislative career, she was initially identified as a Ronald Reagan supporter, but as time went on, she gained a strong identity as an Evangelical Christian and member of the Christian right. Craswell was very open about her religious identity, prompting concern among some in the Republican Party that she would have difficulty in moderately liberal Washington. During the campaign, Craswell successfully appealed to suburban conservatives with more moderate social leanings by promising to repeal more than a third of state taxes and cut 30 percent of the state budget. In September 1996, she narrowly gained the primary nod, receiving 15.26% of the primary vote and defeating her nearest Republican opponent Dale Foreman, who received 13.37%.

Craswell campaigned both on fiscal issues and as an unabashed conservative Christian. She gained media coverage for comments, including those where she described herself as a "radical," declared that she would hire only "wise and godly people" as staffers, and listed God at the top of her campaign organization chart. Education also became an important issue during the campaign, with Craswell supporting heavy localization and a tuition-based system for all schools, and Democratic opponent Gary Locke supporting a more state-centric system. Craswell successfully ran a grassroots campaign, receiving campaign contributions from only individuals and advertising only on billboards and yard signs and at campaign events.

Craswell's outspoken position on social issues – including comments that gay rights were "special rights for sodomites" – did not resonate with voters in the state. In November, Craswell was defeated by Locke, receiving only 42.04% of the vote.