Elite Advertisement in Nigeria - Background

Background

In many African countries, a few elites, notably politicians tend to be prominent actors in the everyday drama that plays out in many Nigerian talk shops, group gatherings, and in front pages of the media; further crowding out space for discussions about practical non-elite involved issues that influence the common man. Sometimes not only do they make the news, they own the media and they are also the news.

The conspicuous elites within an heterogeneous and stratified Nigerian society then use different mediums to convey traditional solidarity, maintain their social and political influence peddling and socially market themselves as cultural symbols of status, men of influence within their community and reference for power brokering.

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