Entreprenuership
Porter, with his wife Sara Maloney Porter, DSW, established Personal Strengths Assessment Service in 1971 to promote his Relationship Awareness Theory and related training programs. He renamed it Personal Strengths Publishing and acted as President of the organization until his death in 1987 from oral cancer. During that time he expanded the company internationally and wrote numerous training programs, manuals and articles. He created and attempted to market several other commercial products including a stop smoking program and a residential real-estate purchasing decision system, none of which achieved commercial success. Sara Maloney Porter continued to manage the business until her retirement in 1995. Personal Strengths Publishing is currently headquartered in Carlsbad, CA and has offices in 12 other countries.
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