Music Video
The music video for "Elevation" was directed by Joseph Kahn and is one of the most expensive music videos ever filmed. It is set around Lara Croft along with Bono and a rescue of The Edge from his "evil twin brother" (The Edge has been inserted into footage from Lara Croft: Tomb Raider). The video begins with Bono receiving a phonecall from his evil counterpart known as "evil Bono", who says: "This is 'evil Bono'. We have The Edge. We want the key. You are surrounded and not even Lara Croft can help you now." After escaping several of the "evil U2's" murder attempts, the band reunites and performs a "rock-off" against their evil counterparts, which ends with the "good U2" emerging victorious. The video ends with the "good U2" walking with Lara from the scene to a place with levitating cars, ending with a Boeing 747-400 flying overhead before fading to black (the plane is also seen at the very beginning of the video). It was shot at the backlot area of Universal Studios Hollywood better known as Studio Tour.
The video was released as a digital DVD ("Version 7" below), the band's first, on 16 July 2001. It was later featured on the Lara Croft: Tomb Raider DVD, as a special feature. The making of the video was shown on MTV's "Making the Video".
Read more about this topic: Elevation (song)
Famous quotes containing the words music and/or video:
“O I shall hear skull skull,
Hear your lame music,
Believe music rejects undertaking,
Limps back.”
—Owen Dodson (b. 1914)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)