Music Video
The music video for "Elevation" was directed by Joseph Kahn and is one of the most expensive music videos ever filmed. It is set around Lara Croft along with Bono and a rescue of The Edge from his "evil twin brother" (The Edge has been inserted into footage from Lara Croft: Tomb Raider). The video begins with Bono receiving a phonecall from his evil counterpart known as "evil Bono", who says: "This is 'evil Bono'. We have The Edge. We want the key. You are surrounded and not even Lara Croft can help you now." After escaping several of the "evil U2's" murder attempts, the band reunites and performs a "rock-off" against their evil counterparts, which ends with the "good U2" emerging victorious. The video ends with the "good U2" walking with Lara from the scene to a place with levitating cars, ending with a Boeing 747-400 flying overhead before fading to black (the plane is also seen at the very beginning of the video). It was shot at the backlot area of Universal Studios Hollywood better known as Studio Tour.
The video was released as a digital DVD ("Version 7" below), the band's first, on 16 July 2001. It was later featured on the Lara Croft: Tomb Raider DVD, as a special feature. The making of the video was shown on MTV's "Making the Video".
Read more about this topic: Elevation (song)
Famous quotes containing the words music and/or video:
“How little it takes to make us happy! The sound of a bagpipe.—Without music life would be a mistake. The German even imagines God as singing songs.”
—Friedrich Nietzsche (1844–1900)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)