Elegant Gothic Aristocrat

Elegant Gothic Aristocrat (EGA) is a subset of Gothic Lolita fashion, popular in Japan. The term Elegant Gothic Aristocrat was originally coined by Mana, a fashion designer and former band leader of Malice Mizer, and is used to describe his brand of clothing carried in his store Moi-même-Moitié. EGA gained momentum on the Japanese fashion streets in the late 1990’s when Mana's onstage rock-idol attire spread among his fans. Eventually, the style became more accessible when mainstream stores began to carry EGA apparel.

Read more about Elegant Gothic Aristocrat:  Style

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