Electric Eel Shock released Transworld Ultra Rock on October 1, 2007. The album was the first release on their own label Double Peace Records. The band toured throughout Europe in support of the new album, later appearing as a support act on The Presidents of the United States of America's These Are the Good Times People tour. The album was released by P-Vine records on November 16, 2007 in Japan. It has been Electric Eel Shock's most successful album to date in terms of both press and sales.
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“Taste is the fundamental quality which sums up all the other qualities. It is the nec plus ultra of the intelligence. Through this alone is genius the supreme health and balance of all the faculties.”
—Isidore Ducasse, Comte de Lautréamont (1846–1870)
“Golden slumbers kiss your eyes,
Smiles awake you when you rise.
Sleep, pretty wantons, do not cry,
And I will sing a lullaby:
Rock them, rock them, lullaby.”
—Thomas Dekker (1572?–1632?)