Advertising
In May 2010, EirGrid launched an advertising campaign aimed at communicating the need for an upgrade to the national grid and the need for public understanding and support for electricity infrastructure. The advertisement featured company staff speaking about the need to develop transmission infrastructure to provide supplies to customers, to support jobs and to bring on more renewable energy. The advertising campaign received negative coverage in one newspaper article. The article was based around the fact that there is only one national grid in Ireland, and that EirGrid has no competitors. EirGrid reacted by saying that the advertisements were made in order to raise awareness of the company among the Irish public, and without such awareness, the Grid25 project could fail.
Read more about this topic: Eir Grid
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)