Effort justification is an idea and paradigm in social psychology stemming from Festinger's theory of cognitive dissonance. Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.
Read more about Effort Justification: Theory and Research, Implications, Competing Views
Famous quotes containing the word effort:
“Never mind if you fall far short of the thing you want to do,—encourage your effort. If no one else will say it to you, say it to yourself. “Not so bad.” It will make the next effort easier and better.”
—Josephine Demott Robinson (1865–1948)