Effort justification is an idea and paradigm in social psychology stemming from Festinger's theory of cognitive dissonance. Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.
Read more about Effort Justification: Theory and Research, Implications, Competing Views
Famous quotes containing the word effort:
“As Labor is the common burthen of our race, so the effort of some to shift their share of the burthen on to the shoulders of others, is the great, durable, curse of the race.”
—Abraham Lincoln (1809–1865)