Effort justification is an idea and paradigm in social psychology stemming from Festinger's theory of cognitive dissonance. Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.
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Famous quotes containing the word effort:
“Theology—An effort to explain the unknowable by putting it into terms of the not worth knowing.”
—H.L. (Henry Lewis)