Effort justification is an idea and paradigm in social psychology stemming from Festinger's theory of cognitive dissonance. Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.
Read more about Effort Justification: Theory and Research, Implications, Competing Views
Famous quotes containing the word effort:
“I would like to spare the time and effort of hack reviewers—and, generally, persons who move their lips when reading.”
—Vladimir Nabokov (1899–1977)