Effort justification is an idea and paradigm in social psychology stemming from Festinger's theory of cognitive dissonance. Effort justification is people's tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.
Read more about Effort Justification: Theory and Research, Implications, Competing Views
Famous quotes containing the word effort:
“What time has been wasted during man’s destiny in the struggle to decide what man’s next world will be like! The keener the effort to find out, the less he knew about the present one he lived in.”
—Sean O’Casey (1884–1964)