Effective Text

Famous quotes containing the words effective and/or text:

“Relying on any one disciplinary approach—time-out, negotiation, tough love, the star system—puts the parenting team at risk. Why? Because children adapt to any method very quickly; today’s effective technique becomes tomorrow’s worn dance.”
—Ron Taffel (20th century)

“Great speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are yielded up inevitably, as part of the natural expression of the text. They are part of the tapestry, they aren’t a little flower somebody sewed on.”
—Peggy Noonan (b. 1950)