Effective Address

Famous quotes containing the words effective and/or address:

“Before anything else [Numa] decided that he must instill in his subjects the fear of the gods, this being the most effective measure with an ignorant, and at that time uncultured, people.”
—Titus Livius (Livy)

“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages.”
—Adam Smith (1723–1790)